Pieters, F. G. M. (Rik): search on Z-Library

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1

Emotion-Induced Engagement in Internet Video Advertisements

Teixeira, Thales, Wedel, Michel, Pieters, Rik

Journal:

Journal of Marketing Research

Year:

2012

Language:

english

File:

PDF, 290 KB

english, 2012

2

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

Rik Pieters and Michel Wedel

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 3.01 MB

english, 2004

3

Eye Tracking for Visual Marketing

Wedel, Michel, Pieters, Rik

Journal:

Foundations and Trends® in Marketing

Year:

2006

Language:

english

File:

PDF, 1.72 MB

english, 2006

4

Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory

Rik Pieters, Luk Warlop and Michel Wedel

Journal:

Management Science

Year:

2002

Language:

english

File:

PDF, 2.91 MB

english, 2002

5

When demand accelerates demand: Trailing the bandwagon

Erica van Herpen, Rik Pieters, Marcel Zeelenberg

Journal:

Journal of Consumer Psychology

Year:

2009

Language:

english

File:

PDF, 672 KB

english, 2009

6

Competitive Brand Salience

Ralf van der Lans, Rik Pieters and Michel Wedel

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 2.45 MB

english, 2008

7

Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis

Zhang, Jie, Wedel, Michel, Pieters, Rik

Journal:

Journal of Marketing Research

Year:

2009

Language:

english

File:

PDF, 2.87 MB

english, 2009

8

The dynamics of value segments: modeling framework and empirical illustration

Kristine Brangule-Vlagsma, Rik G.M. Pieters, Michel Wedel

Journal:

International Journal of Research in Marketing

Year:

2002

Language:

english

File:

PDF, 257 KB

english, 2002

9

A Theory of Regret Regulation 1.1

Rik Pieters, Marcel Zeelenberg

Journal:

Journal of Consumer Psychology

Year:

2007

Language:

english

File:

PDF, 925 KB

english, 2007

10

Reducing Social Desirability Bias Through Item Randomized Response: An Application to Measure Underreported Desires

de Jong, Martijn G, Pieters, Rik, Fox, Jean-Paul

Journal:

Journal of Marketing Research

Year:

2010

Language:

english

File:

PDF, 168 KB

english, 2010

11

Angry customers don't come back, they get back: The experience and behavioral implications of anger and dissatisfaction in services

Roger Bougie, Rik Pieters, Marcel Zeelenberg

Journal:

Journal of the Academy of Marketing Science

Year:

2003

Language:

english

File:

PDF, 1.73 MB

english, 2003

12

Ad Gist: Ad Communication in a Single Eye Fixation

Pieters, Rik, Wedel, Michel

Journal:

Marketing Science

Year:

2012

Language:

english

File:

PDF, 916 KB

english, 2012

13

Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-to-Moment Entertainment and Information Value

Woltman Elpers, Josephine L.C.M., Wedel, Michel, Pieters, Rik G.M.

Journal:

Journal of Marketing Research

Year:

2003

Language:

english

File:

PDF, 190 KB

english, 2003

14

Future-oriented emotions: conceptualization and behavioral effects

Hans Baumgartner, Rik Pieters, Richard P. Bagozzi

Journal:

European Journal of Social Psychology

Year:

2008

Language:

english

File:

PDF, 172 KB

english, 2008

15

A Theory of Regret Regulation 1.0

Marcel Zeelenberg, Rik Pieters

Journal:

Journal of Consumer Psychology

Year:

2007

Language:

english

File:

PDF, 2.92 MB

english, 2007

16

Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory

Rik Pieters, Edward Rosbergen and Michel Wedel

Journal:

Journal of Marketing Research

Year:

1999

Language:

english

File:

PDF, 3.40 MB

english, 1999

17

Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services

Marcel Zeelenberg, Rik Pieters

Journal:

Journal of Business Research

Year:

2004

Language:

english

File:

PDF, 200 KB

english, 2004

18

The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas over Time

Hans Baumgartner and Rik Pieters

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 3.34 MB

english, 2003

19

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

Pieters, Rik, Wedel, Michel

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 280 KB

english, 2004

20

The benefits of behaving badly on occasion: Successful regulation by planned hedonic deviations

Coelho do Vale, Rita, Pieters, Rik, Zeelenberg, Marcel

Journal:

Journal of Consumer Psychology

Year:

2016

Language:

english

File:

PDF, 459 KB

english, 2016

21

New Empirical Generalizations on the Determinants of Price Elasticity

Bijmolt, Tammo H.A., Heerde, Harald J. van, Pieters, Rik G.M.

Journal:

Journal of Marketing Research

Year:

2005

Language:

english

File:

PDF, 108 KB

english, 2005

22

The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred

Wedel, Michel, Pieters, Rik

Journal:

Marketing Science

Year:

2015

Language:

english

File:

PDF, 2.21 MB

english, 2015

23

Raising the BAR: Bias Adjustment of Recognition Tests in Advertising

Aribarg, Anocha, Pieters, Rik, Wedel, Michel

Journal:

Journal of Marketing Research

Year:

2010

Language:

english

File:

PDF, 297 KB

english, 2010

24

Consumer evaluation of copycat brands: The effect of imitation type

Femke van Horen, Rik Pieters

Journal:

International Journal of Research in Marketing

Year:

2012

Language:

english

File:

PDF, 566 KB

english, 2012

25

Copy Alert: A Method and Metric to Detect Visual Copycat Brands

Satomura, Takuya, Wedel, Michel, Pieters, Rik

Journal:

Journal of Marketing Research

Year:

2014

Language:

english

File:

PDF, 919 KB

english, 2014

26

The inaction effect in the psychology of regret.

Zeelenberg, Marcel, van den Bos, Kees, van Dijk, Eric, Pieters, Rik

Journal:

Journal of Personality and Social Psychology

Year:

2002

Language:

english

File:

PDF, 131 KB

english, 2002

27

Eye Fixations on Advertisements and Memory for Brands: A Model and Findings

Michel Wedel and Rik Pieters

Journal:

Marketing Science

Year:

2000

Language:

english

File:

PDF, 1.55 MB

english, 2000

28

Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle

Journal:

Journal of Consumer Research

Year:

2013

Language:

english

File:

PDF, 504 KB

english, 2013

29

The Role of Market Orientation in Advertising Spending During Economic Collapse: The Case of Turkey in 2001

Özturan, Peren, Özsomer, Ayşegül, Pieters, Rik

Journal:

Journal of Marketing Research

Year:

2014

Language:

english

File:

PDF, 290 KB

english, 2014

30

Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing

Teixeira, Thales S., Wedel, Michel, Pieters, Rik

Journal:

Marketing Science

Year:

2010

Language:

english

File:

PDF, 345 KB

english, 2010

31

Meaningful Mediation Analysis: Plausible Causal Inference and Informative Communication

Journal:

Journal of Consumer Research

Year:

2017

Language:

english

File:

PDF, 937 KB

english, 2017

32

When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation

Horen, Femke van, Pieters, Rik

Journal:

Journal of Marketing Research

Year:

2012

Language:

english

File:

PDF, 211 KB

english, 2012

33

New Empirical Generalizations on the Determinants of Price Elasticity

Tammo H. A. Bijmolt, Harald J. van Heerde and Rik G. M. Pieters

Journal:

Journal of Marketing Research

Year:

2005

Language:

english

File:

PDF, 2.21 MB

english, 2005

34

Ad-evoked feelings: Structure and impact on Aad and recall

Rik G.M. Pieters, Marianne de Klerk-Warmerdam

Journal:

Journal of Business Research

Year:

1996

Language:

english

File:

PDF, 899 KB

english, 1996

35

Consequences of regret aversion in real life: The case of the Dutch postcode lottery

Marcel Zeelenberg, Rik Pieters

Journal:

Organizational Behavior and Human Decision Processes

Year:

2004

Language:

english

File:

PDF, 304 KB

english, 2004

36

Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data

Shi, Savannah Wei, Wedel, Michel, Pieters, F. G. M. (Rik)

Journal:

Management Science

Year:

2013

Language:

english

File:

PDF, 460 KB

english, 2013

37

“Never eat in that restaurant, I did!”: Exploring why people engage in negative word-of-mouth communication

Inge M. Wetzer, Marcel Zeelenberg, Rik Pieters

Journal:

Psychology and Marketing

Year:

2007

Language:

english

File:

PDF, 2.69 MB

english, 2007

38

Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis

Jie Zhang, Michel Wedel and Rik Pieters

Journal:

Journal of Marketing Research

Year:

2009

Language:

english

File:

PDF, 2.41 MB

english, 2009

39

Placebo-Controlled Comparison of Three Dose-Regimens of 5-Hydroxytryptophan Challenge Test in Healthy Volunteers

Gijsman, Harm J., van Gerven, Joop M. A., de Kam, Marieke L., Schoemaker, Rik C., Pieters, Monique S. M., Weemaes, Margo, de Rijk, Roel, van der Post, Jeroen, Cohen, Adam F.

Journal:

Journal of Clinical Psychopharmacology

Year:

2002

Language:

english

File:

PDF, 357 KB

english, 2002

40

A Control View of the Behaviour of Consumers: Turning the Triangle

Journal:

European Journal of Marketing

Year:

1993

File:

PDF, 684 KB

1993

41

Negative Returns on Positive Emotions: The Influence of Pride and Self‐Regulatory Goals on Repurchase Decisions

Louro, Maria J., Pieters, Rik, Zeelenberg, Marcel

Journal:

Journal of Consumer Research

Year:

2005

Language:

english

File:

PDF, 117 KB

english, 2005

42

The Variety of an Assortment: An Extension to the Attribute-Based Approach

Erica van Herpen and Rik Pieters

Journal:

Marketing Science

Year:

2002

Language:

english

File:

PDF, 519 KB

english, 2002

43

Biased memory for prior decision making: Evidence from a longitudinal field study

Rik Pieters, Hans Baumgartner, Richard Bagozzi

Journal:

Organizational Behavior and Human Decision Processes

Year:

2006

Language:

english

File:

PDF, 501 KB

english, 2006

44

The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas Over Time

Baumgartner, Hans, Pieters, Rik

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 158 KB

english, 2003

45

The Variety of an Assortment: An Extension to the Attribute-Based Approach

van Herpen, Erica, Pieters, Rik

Journal:

Marketing Science

Year:

2002

Language:

english

File:

PDF, 179 KB

english, 2002

46

Materialism across the life span: An age-period-cohort analysis.

Jaspers, Esther D. T., Pieters, Rik G. M.

Journal:

Journal of Personality and Social Psychology

Year:

2016

Language:

english

File:

PDF, 1.21 MB

english, 2016

47

Understanding Branding in a digitally empowered world

Erdem, Tulin, Keller, Kevin Lane, Kuksov, Dmitri, Pieters, Rik

Journal:

International Journal of Research in Marketing

Year:

2015

Language:

english

File:

PDF, 258 KB

english, 2015

48

Satisfaction with amusement parks

Henk Roest, Rik Pieters, Kitty Koelemeijer

Journal:

Annals of Tourism Research

Year:

1997

Language:

english

File:

PDF, 378 KB

english, 1997

49

Optimal Feature Advertising Design Under Competitive Clutter

Pieters, Rik, Wedel, Michel, Zhang, Jie

Journal:

Management Science

Year:

2007

Language:

english

File:

PDF, 1.39 MB

english, 2007

50

Research Note —Competitive Brand Salience

van der Lans, Ralf, Pieters, Rik, Wedel, Michel

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 2.46 MB

english, 2008

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